ThredUp Expands Into Live Shopping with Whatnot
Key Highlights
- ➤ThredUp (TDUP) launches live shopping on Whatnot, its official live-commerce entry
- ➤Live shows begin from ThredUp distribution centers in Atlanta and Dallas
- ➤Live shopping market estimated at $22 billion across North America and Europe
- ➤ThredUp will provide Whatnot sellers potential access to inventory, curation tools, and logistics
Expert Statements
James Reinhart, CEO of ThredUp
“Live shopping is one of the most dynamic channels in retail today, and we’re excited to expand into this opportunity on Whatnot. With fashion as one of Whatnot’s largest categories, and with a highly engaged community of buyers, we see this as an incredible opportunity to meet the next generation of secondhand shoppers where they are. This launch is also just the beginning of what we can do together as we explore the endless possibilities for how our combined technologies can further support existing Whatnot sellers grow their businesses.”
OAKLAND, Calif., Sept. 29, 2026 (GLOBE NEWSWIRE) -- ThredUp (Nasdaq: TDUP, LTSE: TDUP), one of the world’s largest online resale platforms, today announced plans to expand into live shopping on Whatnot, the largest live commerce platform in the US, UK, and Europe.
Beginning today, ThredUp will launch live shows directly from its distribution centers in Atlanta, GA, and Dallas, TX. This represents ThredUp's official foray into live commerce. The live shopping market has reached an estimated $22 billion across North America and Europe*, with fashion being Whatnot’s largest category by order volume. This launch brings ThredUp’s millions of unique secondhand fashion SKUs and purpose-built resale infrastructure to Whatnot’s community-driven marketplace.
Get started
Create a free account to read the full story.