Thrill of the Deal: For 87%, Getting a Great Deal Is More Satisfying Than Owning a Luxury Item
PR Newswire•12/10/2026•13:46 ET
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Key Highlights
- ➤Burlington survey: 80% expect holiday spending to match or exceed last year
- ➤58% of shoppers worry about exceeding holiday budgets
- ➤87% find great deals more satisfying than owning luxury items
- ➤37% plan holiday shopping before Black Friday and Cyber Monday
- ➤Burlington merchandise priced up to 60% below other retailers’ prices
Expert Statements
Chris Miller, Executive vice president, chief marketing officer at Burlington
“Shoppers are savvy, and they're strategically searching for ways to save this holiday season. Supported by our reimagined store design and consistent rotation of fresh merchandise, Burlington delivers the trending brand names on consumers' shopping lists at the prices they're hunting for.”
Thrill of the Deal: For 87%, Getting a Great Deal Is More Satisfying Than Owning a Luxury Item PR Newswire
New survey results from Burlington Stores illustrate how Americans are redefining value and embracing the hunt for great deals ahead of the 2026 holiday season
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