TI celebrates 70 years of innovation in Europe alongside leading customers to engineer next-generation systems

Robert Berghoff, President of TI EMEA

“Our 70-year commitment to Europe is a significant part of our story, but it is also a reflection of TI's passion – creating a better world by making electronics more affordable through semiconductors. Our focus remains on empowering engineers in Europe and around the world as they navigate the transition toward more autonomous, AI-driven and intelligent systems. Whether through our local engineering or our global manufacturing scale, we are dedicated to providing reliable, high-performance semiconductors that help our customers solve their most complex design challenges.”

Johan Ernlund, Global R&D Manager - Platform, ABB Robotics

“The transition toward physical AI and with it autonomous versatile robotics depends on advances across the entire technology ecosystem. TI's leadership in real-time processing, sensing and motor control provides important building blocks for the next generation of industrial automation. Together, we are helping create robotic systems that can operate safely, intelligently and efficiently in increasingly complex environments.”

Lars Heuken, Strategic Semiconductor Management, Porsche

“Bringing next-generation vehicle experiences to our customers means that we are not just adopting technology, but actively driving it forward. By working with TI to integrate GaN technology, we can achieve more efficient and compact designs without compromising on performance. This collaboration also allows us to define the next step in high-end audio performance, ensuring an exceptional experience inside the cabin.”

Ard Verboon, Chief Procurement Officer, Schneider Electric

“At Schneider Electric, we're focused on building a more sustainable and resilient future. As an enabler of the energy transition, we're constantly seeking the high-efficiency power solutions that today's critical design challenges demand. TI's technologies provide the building blocks for systems that require resilience and efficiency, from energy management systems to industrial automation.”