Toyota Says 'Okei' to America: Introducing the Scion by Toyota Brand and KEI-01
Key Highlights
- ➤KEI-01 launches in the U.S. in the second half of 2027
- ➤Toyota Indiana receives $34 million investment, adding approximately 50 jobs
- ➤KEI-01 uses a 660cc three-cylinder engine, CVT and four-wheel drive
- ➤Initial KEI-01 distribution targets fleet customers through selected Toyota dealers
- ➤SxS Concept features a hybrid powertrain producing more than 300 horsepower
Expert Statements
Simon Humphries, Chief Branding Officer and Head of Design, Toyota Motor Corporation
“The future of mobility will not be defined by one vehicle, one technology or one way of thinking”
Simon Humphries, Chief Branding Officer and Head of Design, Toyota Motor Corporation
“Scion by Toyota gives us a place to challenge conventional thinking, explore new possibilities and create mobility in new ways. The KEI-01, SxS and BKE concepts each represent a different possibility—and together, they show what can happen when curiosity leads the way.”
Toyota Says 'Okei' to America: Introducing the Scion by Toyota Brand and KEI-01 PR Newswire
* Scion by Toyota Launches a "Freedom Lab" for Exploring New Possibilities for Mobility, Adventure and Personal Expression * KEI-01 will be Assembled at Toyota's Indiana Plant * 660cc Three-Cylinder Engine, Continuously Variable Transmission and Four-Wheel Drive * Designed to Comply with Federal Safety Requirements Applicable to a Low-Speed Vehicle (LSV) * Initial Distribution will Focus on Fleet Customers Through a Small Network of Authorized Scion by Toyota Dealers to be Selected from the Existing Toyota Dealer Network * SxS and BKE Concepts Preview New Possibilities for Outdoor Adventure and Personal Mobility PLANO, Texas, Nov. 10, 2026 /PRNewswire/ -- Yesterday, at simultaneous events in Ypsilanti Township, Michigan, and Frisco, Texas, Toyota Motor North America (TMNA) introduced Scion by Toyota, a new brand built around curiosity, possibility and the freedom to explore mobility in new ways. The company also unveiled the brand's first vehicle, the KEI-01, an ultra-compact utility truck that will arrive in the U.S. in the second half of 2027.
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