Transparency, Connection, The Future of Care with Dr. Molly Brinkmann, @DrMollySays
Key Highlights
- ➤Dr. Molly Brinkmann opened The Local Vets, an independent practice in Franklin, Tennessee
- ➤The Neighborhood membership covers exams through a flat annual fee
- ➤Clinic design emphasizes transparency, including a window overlooking the surgery suite
- ➤Dr. Brinkmann says corporate veterinary medicine elevated standards and staff pay
- ➤Veterinary visits have declined while pet owners increasingly arrive informed
Expert Statements
Molly Brinkmann, Veterinarian and founder of The Local Vets
“A lot of issues between vet staff and pet owners are that pet owners dont really understand what were doing and why. They dont see it.”
Molly Brinkmann, Veterinarian and founder of The Local Vets
“People have this concept its going to be $400 to walk through the door.”
Molly Brinkmann, Veterinarian and founder of The Local Vets
“I never want having a pet to be a privilege or a luxury... everyone should be able to have a pet.”
Molly Brinkmann, Veterinarian and founder of The Local Vets
“I think corporate medicine elevated veterinary medicine in general,”
Molly Brinkmann, Veterinarian and founder of The Local Vets
“Mom and pop practices had this pressure to compete for staff so pay their staff better. I think that was long overdue.”
Molly Brinkmann, Veterinarian and founder of The Local Vets
“I think corporate is learning or seeing, okay, wait, thats going to succeed, or that is succeeding,”
Molly Brinkmann, Veterinarian and founder of The Local Vets
“I think now theyre going to learn from us again and maybe adjust.”
Molly Brinkmann, Veterinarian and founder of The Local Vets
“Pet owners are going to get an education on the internet whether veterinarians want them to or not,”
Molly Brinkmann, Veterinarian and founder of The Local Vets
“We should embrace that and be a part of the conversation.”
Molly Brinkmann, Veterinarian and founder of The Local Vets
“People want that personal interaction and touch.”
NORTHAMPTON, MA / ACCESS Newswire / October 19, 2026 / Watch the full Shared Table episode with Dr. Molly Brinkmann here.
Today's pet parent is demanding - and they should be. They're more informed, they want convenience and the same personalization they get everywhere else in their life. The question for our industry is simple - How does animal health meet that pet owner?
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