TransUnion Branded Call Display Named One of TIME’s Best Inventions of 2026
Key Highlights
- ➤TransUnion’s Branded Call Display named one of TIME’s Best Inventions of 2026
- ➤Branded Call Display delivered 105% lift in answer rates
- ➤Branded Call Display generated up to 40% increases in callback rates
- ➤Branded Call Display produced an 83% increase in offer conversions
- ➤Solution delivered more than 7 billion branded-call impressions globally
Expert Statements
James Garvert, Executive Vice President of Fraud and Communications Solutions at TransUnion
“Rampant fraud has created a serious trust problem for the phone channel, to the point that consumers ignore important calls they’re expecting simply because they don’t recognize the number.”
James Garvert, Executive Vice President of Fraud and Communications Solutions at TransUnion
“Branded Call Display restores that trust for consumers and creates a new opportunity for businesses to promote and protect their brands.”
CHICAGO, Oct. 16, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) today announced that TIME has named its Branded Call Display solution one of the Best Inventions of 2026 in the Connectivity & Communication category. The solution helps consumers identify legitimate callers amid more than 50 billion robocalls initiated by fraudsters each year.
The solution was included in the Connectivity & Communications category, which honors the inventions that transform how people connect, communicate and collaborate. Branded Call Display enables businesses to display their name, logo and reason for the call. As a result, consumers can decide more accurately whether they should answer the phone.
Get started
Create a free account to read the full story.