TransUnion’s “Bring Clarity to Chaos” Campaign Wins 2026 MediaPost OMMA Award
Key Highlights
- ➤TransUnion campaign wins 2026 MediaPost OMMA Award for Technology: Hardware or Web Services
- ➤Campaign reaches B2B decision-makers across CTV, video, social, podcasts and trade media
- ➤Campaign also named 2026 AdExchanger Awards finalist for Most Innovative Marketing Campaign
- ➤TransUnion marketing solutions use identity data covering more than 98% of U.S. consumers
Expert Statements
Brian Silver, EVP of Global Marketing Solutions at TransUnion
“Our solutions exists to help marketers bring order to a fragmented landscape, and we wanted our own marketing to demonstrate that same discipline”
Brian Silver, EVP of Global Marketing Solutions at TransUnion
“This recognition from the OMMA Awards reflects a team that treated every channel and every industry moment as part of one coordinated story for the buying committee.”
CHICAGO, Oct. 19, 2026 (GLOBE NEWSWIRE) -- TransUnion’s TruAudience® Marketing Solutions campaign, Bring Clarity to Chaos: How TransUnion Turned Mindshare Into Market Share, has won a 2026 MediaPost OMMA Award in the “Technology: Hardware or Web Services” category. The win follows the campaign’s recent recognition as a 2026 AdExchanger Awards finalist in the “Most Innovative Marketing Campaign” category. The campaign was also named a finalist in this year’s Digiday Awards in the “Best Branding Campaign B2B” category.
TransUnion’s winning campaign brought its promise of clarity in a fragmented marketing landscape to life through a connected brand experience. That narrative carried across Connected TV, online video, social, podcasts, trade media and digital out-of-home. It also extended to major industry events, including Cannes Lions, CES and Advertising Week. Designed with B2B buying committees in mind, the campaign reached decision-makers in the settings where marketing professionals form their impressions of potential partners.
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