TransUnion Unveils Transaction Matching to Help Merchants Recognize More Customers
Key Highlights
- ➤TransUnion launched Transaction Matching to connect transactions with persistent customer identities
- ➤Fiserv’s Unknown Shopper helps merchants identify previously unidentified shoppers and loyalty members
- ➤Solution distinguishes new customers from returning customers using different payment cards
- ➤Merchants can link debit, credit, tap-to-pay, and mobile-wallet transactions to one profile
Expert Statements
Brian Silver, EVP of Global Marketing Solutions at TransUnion
“Transaction Matching helps merchants recognize more of the customers they already serve. By connecting transaction activity with pseudonymized customer profiles, merchants can reduce duplicate records, better understand the customer journey and apply those insights across advertising, analytics and measurement.”
Alisa Stewart, Director of Customer Relationship Management at Red Lobster
“Before partnering with TransUnion and Fiserv, a new credit card could look like a new customer, even when it belonged to a loyalty member. Now we can easily distinguish new customers from returning guests and combine behavioral and demographic insights to better understand and engage them.”
Prasanna Dhore, Chief Data Officer at Fiserv
“Many merchants have an incomplete view of their customers because transactions can appear disconnected across cards and payment methods. By working with TransUnion, we’re helping brands like Red Lobster recognize more of the customers already transacting with them, distinguish new customers and turn those insights into smarter marketing and growth decisions.”
CHICAGO, Oct. 21, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) today announced the launch of Transaction Matching, a solution that connects transaction activity to persistent, privacy-conscious customer identities. The offering leverages Fiserv’s Unknown Shopper solution to help merchants recognize previously unidentified shoppers, including loyalty members who paid with a new card, or shoppers who paid using tap-to-pay or mobile wallet.
Merchants can then enrich pseudonymized customer profiles with demographic and lifestyle insights to better understand purchasing behavior and deliver more relevant offers.
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