Travel + Leisure Co. Partners with Wyndham to Develop Hotels Under the Sports Illustrated Resorts Brand
Business Wire•05/10/2026•08:00 ET
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Key Highlights
- ➤Travel + Leisure and Wyndham expand partnership to develop Sports Illustrated hotels
- ➤Sports Illustrated Resorts platform adds standalone hotels and mixed-use developments
- ➤Wyndham will provide loyalty, distribution, marketing and development infrastructure
- ➤Baton Rouge resort, first with hotel component, is planned for phased opening in 2027
- ➤Travel + Leisure’s Nashville resort opened with 185 suites on Music Row
Expert Statements
Michael Brown, President & CEO, Travel + Leisure Co.
“Sports Illustrated Resorts is bringing the power of the Sports Illustrated brand to life through travel and hospitality, building on the brand’s legacy in sports, culture and entertainment.”
Michael Brown, President & CEO, Travel + Leisure Co.
“Opening the door to traditional hotels, in partnership with Wyndham, is the next chapter for the platform, giving us new ways to extend the Sports Illustrated experience to travelers while creating distinctive opportunities for developers and asset owners.”
Michael Brown, President & CEO, Travel + Leisure Co.
“We’re excited about the potential to unlock even more of what the Sports Illustrated brand can deliver in hospitality.”
Geoff Ballotti, President & CEO, Wyndham Hotels & Resorts
“Sports Illustrated is one of the world’s most iconic lifestyle and entertainment brands, and its connection to sports creates a powerful opportunity in hospitality.”
Geoff Ballotti, President & CEO, Wyndham Hotels & Resorts
“Together with Travel + Leisure Co., we have an opportunity to create immersive, year-round destinations across college towns and major urban markets, anchored in unique experiences, distinctive programming and premier sports-centric events.”
Geoff Ballotti, President & CEO, Wyndham Hotels & Resorts
“The result is a highly differentiated offering for developers looking to get into the high-yield sports tourism sector and one we believe is well-positioned to generate strong, year-round demand.”
Travel + Leisure Co. Partners with Wyndham to Develop Hotels Under the Sports Illustrated Resorts Brand
Expanded partnership establishes framework to build, operate and scale Sports Illustrated Resorts as a differentiated mixed-use hospitality platform
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