Treasure Global’s Subsidiary Tadaa Capital Acquires Cigar Secret to Develop an AI-Power Premium Lifestyle Membership Ecosystem
KUALA LUMPUR, Malaysia, July 22, 2026 (GLOBE NEWSWIRE) -- Treasure Global Inc. (NASDAQ: TGL) (“Treasure Global” or the “Company”), a Southeast Asia–anchored technology company driving AI-powered enterprise solutions and digital transformation, today announced that its wholly owned subsidiary, Tadaa Capital, has acquired Cigar Secret, a premium lifestyle membership platform comprising an exclusive member’s lounge, paid membership application, and integrated cigar retail business.
The acquisition marks an important milestone in Treasure Global’s long-term growth strategy, expanding the Company’s AI-powered technology ecosystem into the premium lifestyle membership sector. By combining Cigar Secret’s established membership community with Treasure Global’s proprietary AI capabilities, the Company aims to build a scalable lifestyle platform that enhances customer engagement, expands monetization opportunities and unlock new long-term revenue streams.
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