UNDERCOVER SNACKS ANNOUNCES MAJORITY INVESTMENT BY MONDELĒZ INTERNATIONAL

Diana Levy, Founder and CEO of Undercover Snacks

“We are incredibly excited to partner with Mondelēz and begin the next stage of Undercover's journey.”

Diana Levy, Founder and CEO of Undercover Snacks

“When I first started making chocolate quinoa crisps in my kitchen, I was simply trying to create a snack that my entire family could enjoy. I never imagined how far that idea would go. We now have an extraordinary team, which includes my husband and three daughters, products that consumers genuinely love and an opportunity to build Undercover into something much bigger. Mondelēz shares our passion for great-tasting snacks and brings world-class capabilities that can help us innovate faster, reach many more consumers and build Undercover into a major global brand — while enabling us to preserve the culture, entrepreneurial spirit and passion for simple, high-quality ingredients that make Undercover special.”

Michael Levy, Executive Chairman and lead investor of Undercover Snacks

“From the beginning, we believed Undercover's uniquely delicious and innovative products gave us the potential to build a major brand in the snacking industry.”

Michael Levy, Executive Chairman and lead investor of Undercover Snacks

“We made significant investments in building a state-of-the-art production facility and our own quinoa crisping operation, establishing proprietary capabilities to fuel our growth. Mondelēz is an extraordinary partner to help us realize that potential. Combining its world-class capabilities in sales, distribution, marketing, procurement and consumer insights with Undercover's innovative products, entrepreneurial culture and passionate team creates tremendous opportunities to accelerate our growth and bring Undercover to consumers around the world.”

Diana Levy, Founder and CEO of Undercover Snacks

“This is an incredible milestone for all of us at Undercover, but we really view it as just the beginning.”

Diana Levy, Founder and CEO of Undercover Snacks

“Our mission remains the same: create delicious, innovative, better-for-you snacks that people genuinely love. What changes is the scale of the opportunity in front of us. We could not be more excited about what we can build together.”