Universal Ads Brings TV Buying into the Flow of Modern Media Buying

Daniel Druger, VP of Product at Universal Ads

“Advertisers should not have to change the way they work in order to add TV to their media plans.”

Daniel Druger, VP of Product at Universal Ads

“With Campaign Management, we are making it possible for TV to show up in the same places marketers already plan, activate, and optimize campaigns. This could start by asking a partner's agent to build a plan across search, social and TV, using retail data to reach a TV audience from the same platform, or turning measurement insights into the next TV campaign without moving into a separate buying workflow.”

Joe Connolly, Sales Engineer at Topsort

“Adding Universal Ads gives advertisers on Topsort-powered retail media networks a new offsite channel, so they can extend their campaigns to premium TV and reach shoppers at more points along the purchase journey, without leaving the workflow they already use”

Frank Yang, CEO at WorkMagic

“TV has been the white whale for a lot of marketers who know it can perform, it's just difficult to prove. Our integration with Universal Ads not only lets brands understand the true return of their CTV spend, they can either act on those insights directly from our platform, or they can leverage our AI Agents to automatically optimize based on true incremental impact. Today's marketer needs to move faster than ever, and our expanded partnership with UA allows them to do exactly that”