UNPACK ’27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
Business Wire•14/10/2026•09:00 ET
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Key Highlights
- ➤Expedia Group unveils seven travel trends expected to shape 2027
- ➤South Lake Tahoe searches surge 195%, leading Destinations of the Year
- ➤Hotels.com one-night-stay searches increase nearly 10% year-over-year
- ➤Vrbo hobby-focused trips attract 78% of likely 2027 travelers
- ➤Set-Jetting lifts Monaco searches over 120% after Emily in Paris announcement
Expert Statements
Ariane Gorin, CEO of Expedia Group
“Travel is about creating memories, and Unpack ’27 uncovers the destinations and experiences shaping those moments. In 2027, travellers are being more intentional in choosing their next adventure, seeking experiences that are more personal and purposeful to them. We’re making it easier to discover, plan, and book the right trip, so travellers can spend less time managing the details and more time enjoying the moments that matter.”
UNPACK ’27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
New Expedia Group report identifies seven travel trends set to shape 2027, from one-night getaways and hobby-led trips to emerging destinations and the new Set-Jetting forecast.
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