UNPACK ’27: EXPEDIA REVEALS THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
Business Wire•14/10/2026•08:00 ET
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Key Highlights
- ➤South Lake Tahoe leads 2027 destinations, with searches up 195%
- ➤Nearly one in five travelers booked trips after seeing destinations onscreen
- ➤Miami travel mentions rose 64% year-over-year amid upcoming Miami Vice reboot
- ➤57% of Kiwi travelers likely to book an Un-Adulting trip in 2027
- ➤The Lord of the Rings remains the top set-jetting driver at 27%
Expert Statements
Ariane Gorin, CEO of Expedia Group
“Travel is about creating memories and Unpack ’27 uncovers the destinations and experiences shaping those moments.”
Ariane Gorin, CEO of Expedia Group
“In 2027, travellers are being more intentional in choosing their next adventure, seeking experiences that are more personal and purposeful to them.”
Ariane Gorin, CEO of Expedia Group
“We’re making it easier to discover, plan, and book the right trip, so travellers can spend less time managing the details and more time enjoying the moments that matter.”
UNPACK ’27: EXPEDIA REVEALS THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
New Expedia Group report identifies emerging travel trends set to shape 2027, from carefree getaways to emerging destinations and the new Set-Jetting forecast.
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