UNPACK '27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
PR Newswire•14/10/2026•08:59 ET
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Key Highlights
- ➤South Lake Tahoe searches surged 195%, leading Expedia’s 2027 Destinations of the Year
- ➤Hotels.com one-night-stay searches rose nearly 10% year over year
- ➤Vrbo searches jumped 140% for Bentonville, Arkansas, its fastest-growing Heartland Hideout
- ➤Expedia Group searches for Monaco spiked over 120% after Emily in Paris filming news
- ➤Ariane Gorin said travelers are choosing more personal, purposeful adventures in 2027
Expert Statements
Ariane Gorin, CEO of Expedia Group
“Travel is about creating memories, and Unpack '27 uncovers the destinations and experiences shaping those moments. In 2027, travelers are being more intentional in choosing their next adventure, seeking experiences that are more personal and purposeful to them. We're making it easier to discover, plan, and book the right trip, so travelers can spend less time managing the details and more time enjoying the moments that matter.”
UNPACK '27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027 PR Newswire
New Expedia Group report identifies seven travel trends set to shape 2027, from one-night getaways and hobby-led trips to emerging destinations and the new Set-Jetting forecast.
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