Upwork Introduces Upwork Now to Help Clients Hire Experts in Minutes
Key Highlights
- ➤Upwork Now public beta enables clients to hire available freelancers in minutes
- ➤Early testers typically hired in under 30 minutes, fastest hiring under 10
- ➤Freelancers typically responded to client outreach in about five minutes
- ➤Upwork Now integrates with AI tools through the company’s MCP server
- ➤Upwork Now launches at no additional cost for all Upwork clients and freelancers
Expert Statements
Peter Sanborn, Chief Business Officer at Upwork
“The faster people work with AI, the more it matters that the right expert is there the moment a task needs human judgment, creativity, or careful review”
Peter Sanborn, Chief Business Officer at Upwork
“Upwork Now unlocks a new on-demand way for people and AI to work together. Whether you’re on Upwork or deep in an AI tool, you can bring in highly skilled talent who can start right away, and freelancers get a way to turn their availability into work when they’re ready to take it on.”
PALO ALTO, Calif., Nov. 02, 2026 (GLOBE NEWSWIRE) -- Upwork Inc. (NASDAQ: UPWK), the world’s human and AI-powered work marketplace, today announced the public beta of Upwork Now. Clients can see available freelancers, review a shortlist and hire in minutes, while freelancers can connect with clients who are ready to hire and get work started.
With Upwork Now, a founder preparing to launch a website can find a developer to fix a last-minute issue. A marketing team facing a deadline can connect with a designer ready to help. Someone deep in a build with AI can bring in an expert to review their code before it ships. And through the Upwork MCP server, clients can do it without ever leaving the AI tools where their work began.
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