Urban Outfitters Reunites with UGG® for the Return of On Rotation, Bringing Gen Z's Favorite Brands to Life
PR Newswire•15/10/2026•10:01 ET
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Key Highlights
- ➤UGG partnership returns to five Urban Outfitters locations in October and November
- ➤UGG delivers more than $2 billion in annual sales
- ➤Fall 2026 experience features curated UGG footwear, apparel, and immersive retail installations
- ➤Partnership extends through holiday season with marketing across editorial, advertising, social, and digital channels
Expert Statements
Bijon Javadzadeh, GMM of Men's and Footwear at Urban Outfitters
“At UO, we're constantly listening to what inspires Gen Z and looking for new ways to connect them with the brands and products they love”
Bijon Javadzadeh, GMM of Men's and Footwear at Urban Outfitters
“UGG really resonates with our customers, particularly as they start dressing for fall. On Rotation gives us the opportunity to build on that affinity through our own creative perspective, inspiring them to reimagine their favorite styles and discover new silhouettes from the brand.”
Urban Outfitters Reunites with UGG® for the Return of On Rotation, Bringing Gen Z's Favorite Brands to Life PR Newswire
The experiential retail platform pairs the UGG® brand's iconic comfort with UO's creative approach to connecting brands with the next generation.
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