Vail Resorts Launches Epic Ascent, Bringing Concierge Services and Personalized Experiences to Private Ski Lessons
Key Highlights
- ➤Epic Ascent launches at Vail Mountain and Beaver Creek for 2026/27 winter season
- ➤Private lessons accommodate up to six participants at the same price
- ➤Epic Ascent adds concierge services, white-glove gear rental and skip-the-lift-line access
- ➤Ski & Ride School app expands from four to 14 resorts this winter
- ➤Epic Pass prices increase after October 7
Expert Statements
Bill Rock, President of Vail Resorts' Mountain Division
“Traditionally, a private lesson began when an instructor met a guest on the mountain. With Epic Ascent, the private lesson experience now begins well before arrival and extends far beyond instruction, because guests aren't just booking a lesson – they are booking a mountain guide for a curated vacation experience. Whether you've got a group of friends planning a girls' trip, a family ready to explore the slopes together, or individuals looking for personalized coaching on expert terrain, Epic Ascent brings together expert instruction, concierge planning and insider knowledge to create ski days that feel personal, effortless and unforgettable.”
Bill Rock, President of Vail Resorts' Mountain Division
“Over the past year, we've received feedback from guests who greatly appreciated the app's ability to help parents stay connected during their kid's lessons and track skills achieved. Learning to ski and snowboard is a journey, and every lesson should build on the one before it. By expanding access to Ski & Ride School in the My Epic app, we're offering more guests a connected, personalized way to see that journey come to life.”
Vail Resorts Launches Epic Ascent, Bringing Concierge Services and Personalized Experiences to Private Ski Lessons PR Newswire
* Epic Ascent offers concierge services, white-glove gear rental, high-touch customer support and skip-the-lift-line access at Vail Mountain and Beaver Creek this winter * Bookings accommodate individuals or groups of up to six participants, at the same price * Plus, Company to expand connected Ski & Ride School in the My Epic app to 14 resorts * Epic Pass Holders can save 20% on group lessons, equipment rentals and more; Pass prices go up after October 7 BROOMFIELD, Colo., Sept. 29, 2026 /PRNewswire/ -- Vail Resorts today announced that Epic Ascent private lessons are now available to reserve at Vail Mountain and Beaver Creek for personalized mountain experiences, expert ski and snowboard instruction, and skip-the-lift-line access this winter. The new Epic Ascent program automatically upgrades all private lessons into guided experiences for up to six guests with exclusive perks and a dedicated concierge to coordinate every detail of the overall trip, including dining reservations, white-glove gear rental, customized ski day itineraries and transportation coordination. Vail Resorts is also expanding connected Ski & Ride School in the My Epic app from four to 14 resorts, further supporting guests' pathway to skills progression.
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