Veeva Summit Showcases AI and Data Innovations Advancing Agentic Commercial
PR Newswire•29/10/2026•07:03 ET
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Key Highlights
- ➤Veeva Commercial Summit features AI and data strategies from major biopharma companies
- ➤1,200+ industry experts expected at Veeva Commercial Summit, Europe
- ➤Bristol Myers Squibb using agentic MLR to speed promotional content approvals
- ➤AstraZeneca leveraging HCP access data to improve sales targeting
- ➤Grünenthal and Roche scaling agentic customer engagement across channels
Expert Statements
Chris Moore, president of Veeva Europe
“The pace of innovation across life sciences is accelerating, with AI creating new opportunities for more meaningful, timely engagement with HCPs and patients”
Chris Moore, president of Veeva Europe
“Veeva Summit brings together a community of leaders to share learnings and ideas as the industry advances toward an Agentic Commercial model.”
Veeva Summit Showcases AI and Data Innovations Advancing Agentic Commercial PR Newswire
AstraZeneca, Bristol Myers Squibb, Grünenthal, Novo, Roche, UCB and more to showcase new approaches for connected customer engagement, agentic MLR, and medical impact
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