Visa Expands Fan-First Strategy with New and Renewed Team Partnerships Across Pro Football
Business Wire•05/10/2026•08:00 ET
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Key Highlights
- ➤Visa announces seven new pro football team partnerships
- ➤Visa renews four long-term pro football team partnerships
- ➤Visa’s portfolio now includes relationships with 13 pro football teams
- ➤Additional Visa activations and programs planned throughout the 2026 season
Expert Statements
Frank Cooper III, Chief Marketing Officer, Visa
“We are building partnerships that help Visa bring fans closer to the people and communities driving culture across music, gaming, entertainment, and, of course, sports. From pro football to the Olympic and Paralympic Games, to the FIFA World Cup™ to Red Bull Racing, these partnerships give us opportunities to engage with fans around the moments and experiences they care about most.”
Frank Cooper III, Chief Marketing Officer, Visa
“Our focus is on creating meaningful participation, not just visibility. These team relationships give us new ways to connect with fans through experiences, commerce, community, and the moments that make football one of the most influential cultural forces in America.”
Visa Expands Fan-First Strategy with New and Renewed Team Partnerships Across Pro Football
Visa’s portfolio of 13 team relationships brings fans closer to pro football culture in some of the sport’s most passionate markets
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