Visa Expands "Infinite Tastes: Beyond the Menu" with a New Wave of Culinary Journeys Across Asia Pacific
Key Highlights
- ➤Infinite Tastes expands across 13 Asia Pacific markets for Visa Infinite cardholders
- ➤Affluent cardholders generated more than 80% of incremental new spend, 2023-2025
- ➤Dining ranks as affluent consumers' top annual spending category
- ➤Visa Infinite proposition adds curated culinary experiences and regional partner ecosystem
Expert Statements
T.R. Ramachandran, Head of Products and Solutions, Asia Pacific, Visa
“Infinite Tastes: Beyond the Menu reflects how Visa Infinite is evolving to connect our cardholders and partners with the experiences they value most”
T.R. Ramachandran, Head of Products and Solutions, Asia Pacific, Visa
“By bringing together some of Asia Pacific's most compelling culinary voices, we are enabling our partners to create richer, passion-led experiences that engage and reward affluent consumers, strengthen loyalty, and deliver differentiated value through shared discovery and memorable moments.”
Visa Expands "Infinite Tastes: Beyond the Menu" with a New Wave of Culinary Journeys Across Asia Pacific PR Newswire
SINGAPORE, Sept. 30, 2026 * Flagship chef-led program offers Visa Infinite cardholders access to exclusive dining experiences across 13 Asia Pacific markets, designed around deeper access, discovery and stories behind the meal SINGAPORE, Sept. 30, 2026 /PRNewswire/ -- Visa, a global leader in digital payments, today announced an expansion of Infinite Tastes: Beyond the Menu, its chef-led culinary marquee program created exclusively for Visa Infinite cardholders, offering immersive dining experiences across Asia Pacific. Designed to bring guests closer to the people, places and craft behind each meal, the program gives cardholders access to experiences that go beyond the restaurant — from guided market tours and immersive tastings to intimate chef-hosted tables, off-menu creations and one-night-only culinary journeys not typically open to the public.
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