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Visa Named Preferred Payment Partner of Churchill Downs and the 153rd Kentucky Derby®

PR Newswire•20/10/2026•08:30 ET
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Key Highlights

  • ➤Visa named Preferred Payment Partner of Churchill Downs and 153rd Kentucky Derby
  • ➤Multi-year partnership offers Visa cardholders exclusive Derby Weekend experiences
  • ➤$5 million Kentucky Derby scheduled for May 1, 2027

Expert Statements

Eric Thomson, Senior Vice President, Marketing and Partnerships for Churchill Downs Racetrack

“Bringing Visa on-board as our preferred payment partner is an exciting opportunity for us to continue to elevate our overall fan experience.”

Eric Thomson, Senior Vice President, Marketing and Partnerships for Churchill Downs Racetrack

“This strategic partnership will not only make purchasing tickets more efficient and accessible, but will also provide our guests the opportunity to enjoy new and distinctive experiences during their time at Churchill Downs.”

Kyndra Russell, Chief Marketing Officer, North America at Visa

“The Kentucky Derby is one of the most iconic events in sports and culture, bringing together fans, fashion, entertainment and hospitality in a uniquely American celebration.”

Kyndra Russell, Chief Marketing Officer, North America at Visa

“At a time when live experiences are more valued than ever, we're focused on helping clients and cardholders access the sports, entertainment and cultural moments they care about most.”

Kyndra Russell, Chief Marketing Officer, North America at Visa

“This partnership allows us to bring them closer to the Kentucky Derby, while making purchases simple, secure and seamless, whether they're finding the perfect fascinator, preparing to host a Derby watch party or enjoying Kentucky Derby weekend at Churchill Downs.”

Visa Named Preferred Payment Partner of Churchill Downs and the 153rd Kentucky Derby® PR Newswire

As a new Signature Partner, Visa will offer exclusive cardholder experiences for Kentucky Derby fans

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