Visa Partners Singapore Tourism Board to Strengthen Singapore's Global Destination Appeal
Key Highlights
- ➤Visa and Singapore Tourism Board signed a three-year Memorandum of Understanding.
- ➤Visa Destinations launches in Singapore in November, expanding Visa’s Asia Pacific travel programme.
- ➤F1 Singapore Night Race week restaurant and entertainment spending rose two-thirds.
- ➤Singapore evening spending climbed almost half from 7pm to 11pm during race week.
- ➤Repeat visitors spend approximately four times more than first-time visitors, Visa data shows.
Expert Statements
Adeline Kim, Group Country Manager, Regional Southeast Asia, and SVP, Global Clients, Asia Pacific, Visa
“Singapore is already a world-class destination with strong global appeal. Our partnership with the Singapore Tourism Board is about converting that appeal into deeper engagement, bringing together STB's destination expertise with Visa's global network, travel insights and partnerships to inspire more international travellers to visit and return.”
Adeline Kim, Group Country Manager, Regional Southeast Asia, and SVP, Global Clients, Asia Pacific, Visa
“Visa Destinations will help turn inspiration into action by connecting our cardholders with benefits, exclusive access and distinctive experiences across attractions, dining, entertainment, retail and tours. Together, we can make every stage of the journey more rewarding and seamless, while helping visitors discover more of Singapore and supporting the country's ambition for high-value tourism growth.”
Melissa Ow, Chief Executive, Singapore Tourism Board
“As travellers today increasingly seek more personalised and distinctive experiences, Singapore continues to evolve to inspire new discoveries with every visit. This partnership with Visa brings together its global reach, insights and network of partners with STB's destination expertise to curate compelling, high-quality experiences and data-driven marketing campaigns that resonate with travellers' interests. Through this collaboration, we aim to create more opportunities for our tourism businesses and advance STB's Tourism 2040 priorities through impactful, high-quality tourism growth.”
Visa Partners Singapore Tourism Board to Strengthen Singapore's Global Destination Appeal PR Newswire
SINGAPORE, Oct. 23, 2026 /PRNewswire/ -- Visa, a global leader in digital payments and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU) to strengthen Singapore's appeal as a preferred travel destination and to unlock new growth opportunities. The collaboration will focus on three key pillars – driving discovery of Singapore's tourism products, especially its dining and night-time experiences; deriving insights to identify high-value tourism opportunities; and developing co-branded marketing campaigns to build brand preference for both Visa and Singapore.
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