Vital Farms Launches the “Behind Every Carton” Campaign to Show Consumers the Real Farms and Farmers Who Produce the Good Eggs Every Day
Business Wire•14/10/2026•10:15 ET
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Key Highlights
- ➤Vital Farms (VITL) launches “Behind Every Carton” campaign highlighting more than 600 family farms
- ➤Tour visits more than 20 Sprouts Farmers Market stores across Colorado, Arizona and California
- ➤Nationwide creative campaign promotes QR-code traceability to actual farms behind Vital Farms eggs
- ➤Vital Farms products are sold in more than 24,000 stores nationwide
Expert Statements
Kathryn McKeon, Chief Marketing Officer at Vital Farms
“We care a lot about showing consumers the real people and places behind Vital Farms eggs. This campaign highlights an everyday truth about Vital Farms: you can always see the farm where your eggs were laid.”
Kathryn McKeon, Chief Marketing Officer at Vital Farms
“We’ve grown a lot over the years, and one thing has never changed: Every carton of Vital Farms eggs starts with a real farmer caring for their hens on a real farm.”
Justin Enderstein, Executive Creative Director at GUT Miami
“The idea came from the simple truth that there’s a real farm behind every Vital Farms carton.”
Justin Enderstein, Executive Creative Director at GUT Miami
“More than ever, it’s so important to know where your food comes from, so we put the farm behind your food in plain sight. This campaign transports audiences to the farm, where they can sense the fresh air, hear the chickens squawk, and see them roam the open pastures.”
Vital Farms Launches the “Behind Every Carton” Campaign to Show Consumers the Real Farms and Farmers Who Produce the Good Eggs Every Day
The Behind Every Carton Tour will bring real family farmers to more than 20 Sprouts Farmers Market stores across Colorado, Arizona and California starting October 13;
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