Warner Bros. Pictures Animation and Amazon Ads Invite Audiences to Play Inside the World of The Cat in the Hat Ahead of Film's Premiere
Business Wire•26/10/2026•14:46 ET
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Key Highlights
- ➤Amazon Ads launches “Open to Fun” campaign for The Cat in the Hat
- ➤Campaign includes interactive mini game voiced by Bill Hader
- ➤Two custom Alexa experiences extend the film promotion into customers’ homes
- ➤Campaign spans Prime Video, IMDb, Twitch, Alexa, and Amazon placements
- ➤The Cat in the Hat premieres in North America November 6, 2026
Expert Statements
Lauren Anderson, US Head of Amazon Ads Brand Innovation Lab
““Open to Fun” is a perfect example of a “surprise and delight” campaign the Brand Innovation Lab team loves to create: transforming beloved cultural IP into an engaging pan-Amazon experience customers can discover, interact with, and share”
Warner Bros. Pictures Animation and Amazon Ads Invite Audiences to Play Inside the World of The Cat in the Hat Ahead of Film's Premiere
"Open to Fun" campaign for Dr. Seuss's The Cat in the Hat includes an interactive mini game and two Alexa experiences, all voiced by the film's star, Bill Hader
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