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WCC students partner with Ford Motor Company to build Ford Bronco live at SEMA 2026

Globe Newswire•27/10/2026•10:35 ET
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Key Highlights

  • ➤Ford partners with WCC for live Bronco build at 2026 SEMA Show
  • ➤Six WCC students will build and customize a Ford Bronco publicly
  • ➤Ford prepared students through hands-on training and eight speaker sessions
  • ➤Skilled-trades workforce faces 24% aged 55-plus versus 11% under 25

Expert Statements

Rose B. Bellanca, President of Washtenaw Community College

“Manufacturers nationwide will need millions of highly skilled workers in the coming years. Education-industry partnerships like ours with Ford are essential to preparing the next generation of automotive professionals. This one-of-a-kind experience at SEMA gives our students a national stage to showcase the skills they’ve developed at WCC, learn alongside industry professionals and build connections that can help launch their careers.”

Matt Simpson, Executive director of Ford Customization

“SEMA gives these students a national stage to put their skills to work, but this partnership is about much more than one build”

ANN ARBOR, Mich., Oct. 27, 2026 (GLOBE NEWSWIRE) -- Washtenaw Community College (WCC) and Ford Motor Company are partnering for the Ford Custom Garage Ultimate Build, a live Ford Bronco build at the 2026 Specialty Equipment Market Association (SEMA) Show next week in Las Vegas.

Six WCC students will work in teams during a two-day, public-facing build intended to mirror a real-world shop environment at the 2026 SEMA Show November 3-6 at the Las Vegas Convention Center.

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