Wingstop and SOUR PATCH KIDS Brand Dare Fans to Try Halloween's Most Unhinged Flavor: SOUR PATCH KIDS Wicked Punch
PR Newswire•13/10/2026•07:30 ET
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Key Highlights
- ➤Wingstop (WING) launches SOUR PATCH KIDS Wicked Punch nationwide Oct. 27
- ➤Club Wingstop members receive exclusive early access beginning Oct. 23
- ➤Limited-time flavor disappears after Nov. 5 at participating U.S. locations
- ➤Wingstop generated over $5 billion in system-wide sales in fiscal 2025
- ➤Mondelēz (MDLZ) reported approximately $36.4 billion in 2024 net revenues
Expert Statements
Michael Skipworth, President and CEO of Wingstop
“Candy on wings? We know exactly what you’re thinking. But no, seriously, it has no business being this good”
Michael Skipworth, President and CEO of Wingstop
“SOUR PATCH KIDS Wicked Punch wings bring sour and sweet together in a way only Wingstop can. It may sound unexpected, but one bite is all it takes to understand why this one is a treat.”
Lauryn McDonough, Senior Director, Candy at Mondelēz International
“For the SOUR PATCH KIDS brand, Halloween usually means owning the candy bowl. This year, the SOUR PATCH KIDS brand decided candy wasn’t enough,”
Lauryn McDonough, Senior Director, Candy at Mondelēz International
“This is the first taste of the SOUR PATCH KIDS 13 Days of Mischief program, and transforming our signature SOUR THEN SWEET flavors into a wing flavor is exactly the kind of unexpected mischief our fans love. It brings both brands together in a way that is surprising, playful and delicious.”
Wingstop and SOUR PATCH KIDS Brand Dare Fans to Try Halloween's Most Unhinged Flavor: SOUR PATCH KIDS Wicked Punch PR Newswire
The unexpected SOUR THEN SWEET wing flavor arrives nationwide Oct. 27*, with early access for Club Wingstop members beginning Oct. 23
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