WM Launches "I Recycle" Pledge Ahead of America Recycles Day
PR Newswire•10/11/2026•08:00 ET
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Key Highlights
- ➤WM launched the nationwide I Recycle recycling-education pledge initiative.
- ➤Participants can enter to win a trip to the WM Phoenix Open.
- ➤WM is partnering with six cities and four sports organizations to promote recycling.
- ➤WM data shows 3 in 4 Americans recycle, while nearly half seek to recycle more.
- ➤Access, inconvenience and confusion remain leading barriers to recycling participation.
Expert Statements
Brent Bell, vice president of recycling operations, WM
“I Recycle is a call to action for anyone who wants to help make a positive impact in their community”
Brent Bell, vice president of recycling operations, WM
“When people have the tools to learn how to recycle the right way, we all benefit.”
Brent Bell, vice president of recycling operations, WM
“By taking the I Recycle Pledge and committing to better habits, everyone can contribute to strengthening the circular economy.”
Mattie Parker, mayor, City of Ft. Worth
“Fort Worth is proud to support WM's I Recycle campaign and its efforts to increase recycling awareness and encourage sustainable habits among our residents”
Mattie Parker, mayor, City of Ft. Worth
“WM's commitment to building a more sustainable future for all aligns with our city's values, and through collaborations like this, we are better positioned to keep our communities clean and beautiful for generations to come.”
Carolyn F. Muller, acting CEO, Solid Waste Association of North America (SWANA)
“Recycling works best when education and access come together, combined with stakeholder support across the value chain”
Carolyn F. Muller, acting CEO, Solid Waste Association of North America (SWANA)
“We are proud to support efforts like WM's I Recycle initiative that empower residents with practical knowledge and inspire action.”
WM Launches "I Recycle" Pledge Ahead of America Recycles Day PR Newswire
The national education initiative aims to inspire action to Recycle Right(®), recycle always
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