Wrangler® Revolutionizes Fall Layering With Hay Away™
Key Highlights
- ➤Hay Away™ wins Fast Company’s 2026 Innovation by Design Award in Fashion and Beauty
- ➤Patent-pending bonded sherpa technology repels hay, straw, mulch, and grass
- ➤Wrangler launches Hay Away™ collection across men’s, women’s, and children’s styles
- ➤Hay Away™ collection prices range from $39.99 to $99.99
- ➤Collection available on Wrangler.com and at select retailers nationwide
Expert Statements
Dhruv Agarwal, Vice President, Sustainability, Innovation & Development at Kontoor Brands
“Historically, wearing plush fleece around livestock or outdoors meant dealing with constant debris”
Dhruv Agarwal, Vice President, Sustainability, Innovation & Development at Kontoor Brands
“We developed Hay Away™ specifically to eliminate that friction. By preventing debris from clinging to synthetic fibers, we have delivered high-performance warmth without the cleanup. This recognition from Fast Company underscores our commitment to practical, real-world material innovation.”
Recognized as a Category Winner in Fast Company’s 2026 Innovation by Design Awards, the patent-pending fabric technology keeps hay, straw, mulch, and grass from clinging to high-pile fleece
Global apparel icon Wrangler® introduces Hay Away™, a groundbreaking bonded sherpa technology engineered to bring practical purpose to a fall favorite. Built to prove that warm, high-pile fleece does not have to carry the outdoor mess home, Hay Away™ delivers the plush comfort and insulation of traditional sherpa while actively repelling hay, straw, mulch, and grass.
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