'Mopar Knows' Campaign Introduces Confident Promise; Expert Automotive Service, Parts and Accessories Available at a Nearby Mopar Service Lane
Key Highlights
- ➤Mopar launched “Mopar Knows” integrated marketing campaign for Chrysler, Dodge, Jeep and Ram vehicles
- ➤Campaign features service experts known as the “Mo Technicians” across video and digital media
- ➤Campaign promotes Mopar maintenance, repairs, performance upgrades, genuine parts and accessories
- ➤Campaign includes 60-second trailer and eight short-video taglines targeting vehicle owners and enthusiasts
Expert Statements
Darren Bradshaw, Senior vice president, Parts and Services, Stellantis North America
“Whether it's routine maintenance, vehicle repairs, performance upgrades or authentic accessories, Mopar delivers the expertise and confidence our customers expect.”
Darren Bradshaw, Senior vice president, Parts and Services, Stellantis North America
“The 'Mopar Knows' campaign reminds drivers that when it comes to their vehicle, no one knows it better than the people who design, build and service it.”
'Mopar Knows' Campaign Introduces Confident Promise; Expert Automotive Service, Parts and Accessories Available at a Nearby Mopar Service Lane PR Newswire
* Digital and broadcast marketing campaign features a cast of service experts known as "Mo Technicians" who use humor and authenticity to spotlight decades of Mopar automotive expertise * Campaign runs through a strategic mix of targeted media placements reaching enthusiasts and service-minded consumers where they are most engaged Mopar, the service, parts and customer care brand for Chrysler, Dodge, Jeep® and Ram vehicles, today announced the launch of its new "Mopar Knows" integrated marketing campaign.
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