Xcel Brands Announces Expansion of Mesa Mia by Jenny Martinez Into Consumer Food Products for Grocery Retail
Key Highlights
- ➤Xcel Brands plans to expand Mesa Mia into consumer-packaged food products.
- ➤Hispanic food aisle represents approximately $25 billion and grows twice current grocery rate.
- ➤Initial products include salsas, cremas, queso, refrigerated and frozen meals, and desserts.
- ➤Jenny Martinez reaches more than 5.3 million followers with authentic Mexican recipes.
- ➤Jenny Martinez launched cookware and dinnerware at over 600 department stores in 2024.
Expert Statements
Jenny Martinez, Chef, content creator and entrepreneur
“My love of cooking started with my mom and the recipes she brought with her from Chapala, Mexico.”
Jenny Martinez, Chef, content creator and entrepreneur
“Those authentic flavors and ingredients have always been at the heart of my kitchen, and now I'm so excited to share them with families everywhere.”
Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands
“Jenny Martinez cooks for 5.3 million people every week using recipes that came directly from her family in Jalisco.”
Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands
“Despite the size and growth of the Hispanic food category, there is no national brand built around authentic heritage recipes with a trusted author behind them.”
Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands
“We believe Mesa Mia can be that brand.”
Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel Brands
“Jenny brings authenticity, storytelling and a powerful connection with consumers that gives Mesa Mia the potential to stand apart in the grocery aisle.”
NEW YORK, Oct. 13, 2026 (GLOBE NEWSWIRE) -- Xcel Brands, Inc a media and consumer products company with expertise in livestream shopping and social commerce, today announced plans to expand Mesa Mia by Jenny Martinez into the consumer-packaged goods (CPG) food category, bringing the brand’s authentic Mexican culinary heritage to supermarkets and grocery retailers nationwide.
The expansion represents a natural evolution for Mesa Mia, which was created in partnership with Mexican-American chef, content creator and entrepreneur Jenny Martinez. Known for sharing the traditional recipes and cooking techniques passed down through her family from Jalisco, Mexico, Martinez has built a community of more than 5.3 million followers who turn to her for approachable and authentic Mexican cooking.
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