XPEL Announces Expansion into Brazil with Opening of São Paulo Headquarters, Warehouse and Training Center
Business Wire•23/10/2026•08:45 ET
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Key Highlights
- ➤São Paulo facility now operational with headquarters, warehouse and training center
- ➤9,000-square-foot facility expected to reduce Brazilian product lead times
- ➤XPEL establishes direct relationships with authorized dealers across Brazil
- ➤Company hiring local sales, training and installation-support professionals
- ➤Brazil identified as strategic market for XPEL’s future growth
Expert Statements
Tony Rimas, VP of Revenue, XPEL
“This investment demonstrates our confidence in the demand for our products in Brazil and our commitment to supporting the incredible growth opportunities we see in this market.”
Tony Rimas, VP of Revenue, XPEL
“By establishing a direct presence in São Paulo, we're bringing the full strength of our company closer to our dealers and customers. They will benefit from faster product availability, world-class training, dedicated local support and direct access to the people and resources that have helped make XPEL the global leader in automotive protection.”
Jorge Wilson, Managing Director of Latin America, XPEL
“In addition to improving supply chain efficiency, XPEL is actively investing in local talent and is hiring professionals across sales, training and installation support functions.”
Jorge Wilson, Managing Director of Latin America, XPEL
“These team members will provide hands-on assistance to dealers, help grow the XPEL network and deliver the Company's industry-leading training programs throughout the region.”
Jorge Wilson, Managing Director of Latin America, XPEL
“Brazil is one of the most important automotive markets globally and a strategic market for XPEL's future growth.”
Jorge Wilson, Managing Director of Latin America, XPEL
“The size of the vehicle market, the strength of the enthusiast community, and the increasing demand for premium protection solutions make Brazil a tremendous opportunity.”
Jorge Wilson, Managing Director of Latin America, XPEL
“By investing directly, we're demonstrating our long-term commitment to the market and ensuring XPEL’s Brazilian dealers have the resources they need to grow with us.”
Tony Rimas, VP of Revenue, XPEL
“Our goal is simple: be closer to our dealers and closer to our customers.”
Tony Rimas, VP of Revenue, XPEL
“This is more than a new headquarters. It's a statement of our commitment to Brazil. We're investing because we believe Brazil will play a critical role in XPEL's growth story for years to come.”
XPEL Announces Expansion into Brazil with Opening of São Paulo Headquarters, Warehouse and Training Center
Direct market presence strengthens support for Brazilian dealers with local inventory, technical expertise, training and direct access to XPEL products and services.
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