Yext Signs Definitive Agreement to Acquire Flamel.ai, Extending Its Agentic Marketing Platform Into Local Paid Media
Business Wire•30/09/2026•16:05 ET
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Key Highlights
- ➤Yext (YEXT) signs definitive agreement to acquire Flamel.ai
- ➤Flamel.ai adds localized paid campaigns across Google, Meta, and ChatGPT
- ➤Transaction expected to close in fourth quarter of FY27, ending January 31, 2027
- ➤Yext expects to fund the acquisition with cash on hand
Expert Statements
Michael Walrath, Chairman and CEO of Yext
“Every marketer knows the frustration of paying for a click they would have earned anyway. Scout already sees where each location is winning and where it's losing to competitors. Bringing paid media execution into Yext lets marketers spend where it changes the outcome, not where they're already ahead.”
Paul Ehlinger, Founder and CEO of Flamel.ai
“What excites us most about joining Yext is the depth of data they have across every location - that's exactly what our models need to make sharper decisions for brands. Combining that visibility with our execution means brands can finally invest where it actually moves the results.”
Yext Signs Definitive Agreement to Acquire Flamel.ai, Extending Its Agentic Marketing Platform Into Local Paid Media
Planned acquisition adds localized ad execution across Google, Meta, and ChatGPT, giving multi-location brands one platform for organic and paid visibility
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