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Zeta Global Teams Up with Fireworks to Unveil New Specialized Athena Inference Model Using NVIDIA Nemotron

Business Wire•08/10/2026•09:10 ET
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Key Highlights

  • ➤Zeta Global (ZETA) and Fireworks collaborate on specialized Athena Inference Model
  • ➤AIM uses NVIDIA Nemotron open models and Zeta proprietary intelligence
  • ➤AIM supports governed first-party data use and enterprise data sovereignty
  • ➤AIM is in development and planned for AthenaOS beta later this year

Expert Statements

David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global

“The Athena Inference Model is critical in how we bring our intelligent AI infrastructure to life and advance data and AI sovereignty”

David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global

“Models are increasingly available, but context is owned. AIM helps organizations harness their most strategic assets securely and effectively, connecting their data and context to AI in a way that improves how decisions are made and work gets done. That is the advantage we are building for our customers.”

Nate Yohannes, President of Data & AI Lab and Global Head of Research and Development at Zeta Global

“General-purpose models provide the foundation, but open models unlock the proprietary data and specialization that drive the next leap in performance”

Nate Yohannes, President of Data & AI Lab and Global Head of Research and Development at Zeta Global

“AIM give AthenaOS a more efficient way to understand enterprise context, apply specialized skills and deliver more useful recommendations across the business.”

Benny Chen, Co-Founder at Fireworks

“At Fireworks, we believe enterprises require specialized intelligence because data sensitivity cannot be an afterthought”

Benny Chen, Co-Founder at Fireworks

“By combining Zeta’s proprietary intelligence with Fireworks’ infrastructure for training, tuning, and serving open models, AIM are more accurate, more efficient, and tailored to Zeta’s specific business needs.”

Zeta Global Teams Up with Fireworks to Unveil New Specialized Athena Inference Model Using NVIDIA Nemotron

Athena Inference Model(AIM) is built with NVIDIA Nemotron brings specialized intelligence to AthenaOS, connecting enterprise data and Zeta intelligence to deliver more relevant recommendations and faster decisions at scale

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