Zeta Global to Acquire Digital Audience, Extending the Zeta Data Cloud Across the Digital Ecosystem
Business Wire•06/10/2026•16:05 ET
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Key Highlights
- ➤Zeta Global (ZETA) agrees to acquire Digital Audience
- ➤Acquisition expands Zeta’s identity and activation capabilities across all channels
- ➤Digital Audience adds data and AI engineers to Zeta’s technical team
- ➤Deal strengthens Zeta’s European presence and adds established enterprise relationships
Expert Statements
David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global
“Enterprise intelligence only creates value when it can be put to work and improve outcomes”
David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global
“Our focus is always helping clients generate a higher return on every dollar they invest, and Digital Audience will help us do exactly that. It will strengthen the infrastructure that carries Zeta’s customer intelligence further into the digital ecosystem, helping customers activate what they know more efficiently, engage audiences more effectively across channels, and measure the impact. We are excited about our work with Digital Audience, and there is more ahead as we prepare to share our next major announcements at Zeta Live 2026.”
Ruben Niet, CEO and Founder of Digital Audience
“Clients need their data and intelligence to travel with them across channels”
Ruben Niet, CEO and Founder of Digital Audience
“By joining Zeta, we can bring our identity and activation capabilities together with one of the industry’s deepest sources of customer intelligence, helping enterprises create more connected and measurable engagement.”
Zeta Global to Acquire Digital Audience, Extending the Zeta Data Cloud Across the Digital Ecosystem
Acquisition strengthens the identity and activation layer of Zeta's intelligent AI infrastructure, helping enterprises activate customer intelligence and measure its impact across channels
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