Zeta Live 2026: Zeta Introduces AthenaOS, the Enterprise Intelligence Operating System that Turns Intelligence into Growth
Key Highlights
- ➤Zeta (ZETA) introduces AthenaOS enterprise intelligence operating system.
- ➤Athena MCP embeds Zeta intelligence into enterprise applications, agents and workflows.
- ➤AIM models developed with Fireworks and NVIDIA Nemotron target specialized AthenaOS use cases.
- ➤Zeta begins developing a specialized chip with a semiconductor partner using a capital-light approach.
- ➤AthenaOS limited internal beta; public beta later this year, general availability Q1 2027.
Expert Statements
David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global
“For decades, software forced people to work the way applications were designed, but AthenaOS changes that”
David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global
“AthenaOS marks an expansion of Zeta’s intelligent AI infrastructure beyond marketing. It starts with what you want to achieve, brings together what your business knows with Zeta’s intelligence about the customer, and organizes the work around the outcome. That’s the shift from navigating software to directing outcomes and how intelligence becomes growth.”
Christian Monberg, Chief Technology Officer at Zeta Global
“Disconnected tools cannot create connected outcomes, and adding more AI does not solve that problem on its own”
Christian Monberg, Chief Technology Officer at Zeta Global
“AthenaOS connects business context, people, applications and AI agents around an objective. With Athena MCP, that intelligence can operate within the systems where teams already work and help them create the applications and workflows they need on demand, tailored to their business. The result is software that adapts to the work, with the shared context and controls enterprises need to operate at scale.”
Jeff Brousseau, Senior Vice President of Marketing Strategy and Operations at Synchrony Financial
“Athena has already helped our teams work more efficiently through agents we’ve deployed for quality assurance, link validation and translation tasks, generating speed, efficiency, and safety in support of our brands and clients.”
Jeff Brousseau, Senior Vice President of Marketing Strategy and Operations at Synchrony Financial
“We anticipate AthenaOS to continue to build on that work by bringing more of our business context into decisions. We’re especially interested in insights that could help us drive card usage and adoption, particularly in our Health & Wellness Business platform.”
Zeta Live 2026: Zeta Introduces AthenaOS, the Enterprise Intelligence Operating System that Turns Intelligence into Growth
* Built on the Zeta Data Cloud, AthenaOS combines enterprise knowledge with Zeta intelligence, dynamically builds around a business objective and learns from every outcome to drive smarter decisions, faster actions and measurable growth
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