ZoomInfo Brings Enterprise Knowledge Into The GTM Context Graph Through Workbounce Acquisition
Business Wire•14/10/2026•10:21 ET
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Key Highlights
- ➤ZoomInfo acquired Workbounce in 2024, adding unstructured knowledge to GTM.AI
- ➤Workbounce integrates call recordings, emails, documents, and Slack threads into GTM.AI
- ➤GTM.AI combines proprietary company context with ZoomInfo’s verified market data
- ➤ZoomInfo MCP delivered 94% verified work-email coverage in GTM Bench v1
- ➤ZoomInfo CLI used 460K tokens versus 11.1M for web search in testing
Expert Statements
Henry Schuck, Founder and CEO of ZoomInfo
“There are three context graphs inside every organization; corporate search, engineering, and product. The Workbounce acquisition powers our ability to deliver the GTM Context Graph across this unstructured data that is critical to GTM teams everywhere,”
Henry Schuck, Founder and CEO of ZoomInfo
“ZoomInfo gives GTM.AI the verified structured data needed to understand the market. Workbounce adds the institutional knowledge inside your own walls. When those two layers come together, an agent can understand both the market and the account, with provenance, permissions, and confidence built in.”
Adam Smith, Vice President, Product Management at ZoomInfo
“Workbounce was built on a simple belief: a team's most valuable knowledge is often its most scattered,”
Adam Smith, Vice President, Product Management at ZoomInfo
“ZoomInfo has the trusted structured data layer for go-to-market. By bringing Workbounce into GTM.AI, agents can ground their answers in both external market truth and everything the team already knows, exactly when that context is needed.”
ZoomInfo Brings Enterprise Knowledge Into The GTM Context Graph Through Workbounce Acquisition
Workbounce adds a semantic knowledge layer to the GTM Context Graph, unifying ZoomInfo's verified market data with the unstructured knowledge inside a company's own tools
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